THE TEQUILA THAT CELEBRATES FRIENDSHIP AND MEXICAN HERITAGE IN EVERY SIP

Since 1996 in Jalisco, Tequila Buen Amigo has established itself as a key brand within the DIALCE group’s portfolio. Since then, it has become the perfect partner to celebrate unforgettable moments and honor the value of friendship. With a young identity and an intense character, Tequila Buen Amigo has conquered palates in more than 40 countries, setting trends in the culture of mixology and cocktails globally, positioning itself as a benchmark of quality and accessibility.

MISSION:

To be the tequila of choice to celebrate the value of friendship around the world.

VISION:

Bringing joy and Mexican cultural heritage to every corner of the world.

VALUES:

Authenticity and Tradition: SWe are true to our essence and honor our traditions.
Fellowship and Friendship: We celebrate the human connection.
Quality and Accessibility: GWe guarantee excellence in every bottle within everyone's reach.
Sustainability: We take care of the present thinking about the future, with responsible actions.

Brand Philosophy

TEQUILA BUEN AMIGO is born as a tribute to the friendship and memories we share. From our agave fields in Jalisco, we bring the essence of our land, creating an authentic tequila that celebrates the bonds that unite us. We believe in the strength of friendship and are committed to demonstrating that authenticity and quality are the pillars of the brand.

Because celebrating with friends is always better

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Manifiesto

Tequila  Buen  Amigo was born as a tribute to the friendship and memories we share. From our agave fields in Jalisco, we bring the essence of our land, creating an authentic and sincere tequila that celebrates the bonds that unite us.

As Mexicans, we believe in the strength of friendship and the importance of doing things right, with passion and pride. We are committed to demonstrating that authenticity and quality are the pillars of our product, because we understand better than anyone the moments that define us and make us feel alive.

This is from us to all those who value the genuine and true.